Columbia is first and foremost an outdoor product company. In many ways though, we are a technology company. Columbia's commitment to innovation runs throughout our entire product offering, and helps set us apart from the competition. Our family of Omni technologies have been designed with one thing in mind: your comfort. Whether it's keeping you warm and dry, cool and comfortable, or moving fast and light, we've focused on serious solutions for a simple challenge: Enhancing your experience of the greater outdoors with the best products you can buy. Omni-Shade Ultraviolet Protection Factor (UPF) is a measure of the percentage of ultraviolet sunlight that reaches your skin. Omni-Shade clothing protects you by blocking harmful sun exposure. Your safety increases with the UPF. The Skin Cancer Foundation recommends a rating of UPF 30 or higher. Columbia Sportswear was the first global apparel producer to earn the organization’s seal of recommendation. Omni-Tech® fabric provides premium waterproof breathable protection from the elements for our best products. Microporous membranes keep water from penetrating apparel and footwear, yet allow perspiration to escape so you stay dry. Omni-Dry® is our exclusive high-performance moisture management process. It’s engineered to keep the body comfortable and dry by drawing moisture to the fabric surface (wicking) where it can quickly evaporate. Titanium™ Columbia Sportswear’s premier product line, Titanium, offers advanced fabrics and technologies for all-weather performance and protection during demanding outdoor action. PFG Our Performance Fishing Gear™ (PFG™) utilizes special fabrics and features with the fisherman in mind such as Omni-Shade UPF™ Sun Protection fabric, PFG™ Venting, Convertible Sleeve Tabs, Rod Holder System, Secured Tab Collars, and the Columbia Comfort System. |